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Intercultural Services at Amazon.com
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| by Gary Wederspahn (Staff: Ecuador1967-73, Guatemala 197376 , Country Director Guatemala and Costa Rica 1973-78) Gulf Publishing Company, $37.95 346 pages Reviewed by Laurette Bennhold-Samaan (Staff: PC/W 1995 present) |
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| BUSINESS GLOBALIZATION AND cultural diversity in the workplace have created both significant challenges and opportunities for many organizations. And, the range of services, programs, The subject matter is sufficiently in-depth to intellectually engage the reader yet simple and straightforward enough to not require previous knowledge in the field. The topics are presented in a logical sequence with the first few chapters discussing the need for intercultural services followed by ones dealing with techniques, tools and resources for meeting the cross-cultural challenges and leveraging opportunities in the international environment. Topics in the book include: a discussion on trainer ethics; how to interpret marketing materials; how to establish and manage effective relationships with service providers; cautions for evaluating intercultural learning; ways in which culture affects the outcomes of relationships between organizations and the people in them; the new role of the global manager as a driver and facilitator of a company's globalization process; and ensuring successful expatriate assignments. A unique aspect of the book the end of each chapter includes:
Ourstanding references A few caveats Convincing argument for intercultural services |
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| Laurette Bennhold-Samaan is the brilliant first cross-cultural specialist with the Peace Corps, and the co-author with Craig Storti (Morocco 1970-72) of Culture Matters: The Peace Corps Cross-Cultural Workshop. Prior to working at the Peace Corps, she served as a Senior Associate for Expatriation and Repatriation Programs for the World Group. |
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